Nuevo Ayala is Oviedo’s first gastro-bar from 1955 that serves up tapas-style modern European cuisine.
Nuevo Ayala - Bar Identity Project
Agency: Diseco / Client: Ayala
Lore Vigil-Escalera is a designer & illustrator based in Spain. She is lucky, her initials, LoV-E, match the letters of the best-known work of one of the leading exponents of American Pop Art, Robert Indiana. So, taking advantage of this happy coincidence, she has decided to adopt the famous icon from the 60's as a signature.
After working more than 8 years in advertising & marketing agencies as art director, she founded her own graphic design studio in 2010.